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How Hisense Uses Sports Marketing to Build Brand Recognition - Harvard Business Review

Retrieved on: 2023-01-06 19:33:24

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How Hisense Uses Sports Marketing to Build Brand Recognition - Harvard Business Review. View article details on HISWAI: https://hbr.org/sponsored/2023/01/how-hisense-uses-sports-marketing-to-build-brand-recognition

Excerpt

As with any team or athlete, a brand's success with sports marketing requires both careful strategy and many seasons of training. Over decades of ...

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