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Retrieved on: 2018-03-12 23:22:30
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<div>Ride-sharing app <b>Lyft</b> is using its sponsorship of SXSW as the official partner of the festival to heighten its support of local music in the city. The company has supported the festival, which started as, and continues to be, a major music festival through a number of initiatives for the duration of SXSW.</div>
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