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How Offering a Product for Free Can Backfire - Kellogg Insight

Retrieved on: 2022-12-01 23:04:33

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How Offering a Product for Free Can Backfire - Kellogg Insight. View article details on HISWAI: https://insight.kellogg.northwestern.edu/article/offering-product-free-can-backfire

Excerpt

For companies looking to attract new customers, offering people the first item for free seems like an intuitive—and successful—marketing strategy.

Article found on: insight.kellogg.northwestern.edu

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