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How Predictive Analytics is Revolutionizing Customer Relationship Management in Banking

Retrieved on: 2024-07-21 21:51:14

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Summary

The article illustrates how predictive analytics is pivotal to business intelligence in the banking sector, enhancing CRM by improving customer insights, personalized marketing, customer retention, and risk management. These aspects align with tags such as analytics, predictive modelling, and customer relationship management.

Article found on: techbullion.com

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