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How this B2B marketer is looking to harness data to connect the marketing-sales dots - CMO ...

Retrieved on: 2021-09-07 21:07:07

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How this B2B marketer is looking to harness data to connect the marketing-sales dots - CMO .... View article details on HISWAI: https://www.cmo.com.au/article/691099/how-b2b-marketer-looking-harness-data-connect-marketing-sales-dots/

Excerpt

Another significant emphasis is on connecting the dots through to conversion and commercial outcomes to prove how much revenue marketing is able to deliver.

Article found on: www.cmo.com.au

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