How Vegamour Turned Its 'unethical' Marketing Outcry Into A Global Vegan Hair Brand

Retrieved on: 2022-11-29 18:25:13

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How Vegamour Turned Its 'unethical' Marketing Outcry Into A Global Vegan Hair Brand. View article details on HISWAI: https://www.thedrum.com/news/2022/11/29/how-vegamour-turned-its-unethical-marketing-outcry-global-vegan-hair-brand

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In the summer, the US-based company entered the UK market with a dedicated D2C site. The launch campaign combined press and influencer marketing that ...

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