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Retrieved on: 2024-11-07 16:41:28
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Summary
The article discusses Hue's AI-powered platform, co-led by investor Fika Ventures, which boosts e-commerce by using user-generated video content to enhance customer experience, drive engagement, and increase conversion rates in the beauty industry. CEO Janvi Shah emphasizes authenticity and personalization in digital marketing and social media to meet evolving consumer demands.
Article found on: www.cosmeticsdesign.com
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