Hugo Boss' aggressive rebrand is impressive, but it misses a trick | The Drum

Retrieved on: 2022-02-14 18:56:01

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Hugo Boss' aggressive rebrand is impressive, but it misses a trick | The Drum. View article details on hiswai:

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Tom Bestwick, content marketing & PR consultant at Hallam, looks at what marketers can learn from the fashion label's shift.

Article found on: www.thedrum.com