IBM 'puts smart to work' in new brand platform and tailors moments for the Masters with Watson

Retrieved on: 2018-04-06 01:26:15

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IBM 'puts smart to work' in new brand platform and tailors moments for the Masters with Watson. View article details on hiswai:

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<div>IBM has introduced a new campaign and brand platform, 'Let's Put Smart to Work,' and is using its supercomputer Watson to create personalized highlights at the Masters golf tournament. The campaign invites users to "put smart to work" to transform healthcare, retail, energy and other industries.</div>

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