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ICS 2024: Should brands give influencers free rein? - BrandEquity

Retrieved on: 2024-05-22 14:35:05

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Summary

The article explores the effectiveness of influencer marketing, emphasizing its role in brand storytelling and authenticity. The discussion highlights challenges like bot followers and influencer cartels while asserting influencers' distinct role alongside traditional media. Tags relate to various facets of influencer marketing and its cultural impact.

Article found on: brandequity.economictimes.indiatimes.com

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