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Identity and attribution can give your first-party data strategy a boost - MarTech

Retrieved on: 2022-05-12 22:49:47

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Identity and attribution can give your first-party data strategy a boost - MarTech. View article details on HISWAI: https://martech.org/using-identity-and-attribution-to-maximize-your-first-party-data-strategy/

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Measuring campaign performance can be difficult as digital marketing channels multiply and customers drift across those varied channels.

Article found on: martech.org

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