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IFT FIRST: Addressing conflicting consumer demands: Ask yourself, 'Why should my brand exist?'

Retrieved on: 2021-07-23 15:22:30

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IFT FIRST: Addressing conflicting consumer demands: Ask yourself, 'Why should my brand exist?'. View article details on HISWAI: https://www.foodnavigator-usa.com/Article/2021/07/23/Addressing-conflicting-consumer-demands-Ask-yourself-Why-should-my-brand-exist

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"Just doing AB testing and content marketing, I don't believe is going to cut it,"​ he said. "Where I think brands are really missing the trick is that we ...

Article found on: www.foodnavigator-usa.com

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