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In Depth: Brands Worry About Growing Sway of China's Star Livestreamers - Caixin Global

Retrieved on: 2024-03-29 12:47:37

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In Depth: Brands Worry About Growing Sway of China's Star Livestreamers - Caixin Global. View article details on HISWAI: https://www.caixinglobal.com/2024-03-29/in-depth-brands-worry-about-growing-sway-of-chinas-star-livestreamers-102181295.html

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Paid by brands to hawk products on platforms like Pinduoduo and Kuaishou, influencers grow in power as they grow in popularity. That can benefit ...

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