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Retrieved on: 2024-03-15 20:13:58
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Summary
In the face of "influencer fatigue," Tarte Cosmetics continues its influencer marketing strategy to promote luxury and positivity, despite criticism for being tone-deaf during economic hardships. The approach illustrates evolving tensions in influencer culture and Gen Z's craving for authenticity on platforms like TikTok.
Article found on: www.yahoo.com
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