Article Details

Influencer marketing may have a gender mismatch - The Economic Times

Retrieved on: 2024-05-05 18:34:51

Tags for this article:

Click the tags to see associated articles and topics

Influencer marketing may have a gender mismatch - The Economic Times. View article details on hiswai:

Summary

The article discusses how women-focused beauty brands are reevaluating their influencer marketing strategies due to a gender mismatch on platforms like Instagram, leading to inefficiencies in reaching the intended audience. Brands like Nykaa are manually tracking influencer data to optimize marketing spend.

Article found on: m.economictimes.com

View Original Article

This article is found inside other hiswai user's workspaces. To start your own collection, sign up for free.

Sign Up