Influencers are getting long-term contracts that treat them more like traditional talent

Retrieved on: 2018-03-28 11:56:15

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Influencers are getting long-term contracts that treat them more like traditional talent. View article details on hiswai:

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<div>“Recently, influencer contracts have become more in line with traditional talent contracts,” said Ryan Detert, CEO of influencer platform Influential, which uses an artificial intelligence platform run by <b>IBM Watson</b> to match brands with influencers. Contracts now include licensing rights for likeness and ...</div>

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