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Influencers are still hot property, but brands are now looking at returns too - Mint

Retrieved on: 2024-09-23 00:48:57

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Influencers are still hot property, but brands are now looking at returns too - Mint. View article details on hiswai:

Summary

The article explores how brands adapt their strategies in influencer marketing, focusing on ROI, budget allocation, and differentiation between large and smaller influencers. These points relate to the key concept ‘Influencer marketing’ and tags like ‘Social media’ and ‘Cultural trends’.

Article found on: www.livemint.com

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