Influencers say quality brand deals have been replaced by 'sketchy' TikTok Shop spam

Retrieved on: 2024-03-01 21:18:56

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Influencers say quality brand deals have been replaced by 'sketchy' TikTok Shop spam. View article details on HISWAI: https://fortune.com/2024/03/01/influencers-creator-economy-tik-tik-shop/

Excerpt

Quality brands may be less inclined to forge old-fashioned creator partnerships on TikTok while the platform elevates Shop content—usually cheap ...

Article found on: fortune.com

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