Infront partners with Genius Sports to provide LFP with tracking technology - Sportcal

Summary

The article discusses Infront's partnership with Genius Sports to integrate AI-driven business intelligence, through GeniusIQ, in Ligue 1 and Ligue 2. This collaboration aims to enhance sports marketing by providing real-time tracking and data insights, benefiting fans, teams, and coaches. The involvement of organizations like GlobalData and the application of artificial intelligence emphasize the growing intersection of technology and sports.