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Innovation in Pet Care: A Convergence of Functionality, Premiumisation, and Route to Consumers

Retrieved on: 2024-09-23 15:25:52

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Summary

The article discusses how the 'Innovation Strategy' in the pet food industry, particularly emphasizing health-oriented benefits in products, is driving market growth. Tags like 'Pet foods', 'Brand', and 'E-commerce' highlight companies such as Nestlé Purina PetCare leveraging online platforms for new product launches and retail expansions.

Article found on: www.euromonitor.com

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