Jaguar revamps brand to embrace 'exuberant modernism' amid EV transition

Retrieved on: 2024-11-20 09:17:56

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Jaguar revamps brand to embrace 'exuberant modernism' amid EV transition. View article details on hiswai:

Summary

Jaguar is rebranding with a bold, modern identity as it shifts to focus exclusively on luxury electric vehicles. Emphasizing design innovation and targeting younger audiences, the move includes new visuals and a “Copy Nothing” philosophy.

Article found on: www.marketingdive.com

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