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Korean Fashion Brands Expand Globally with Premium Strategy, Following K-Beauty's Success

Retrieved on: 2025-01-13 00:39:47

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Summary

The article discusses how Korean fashion brands like Samsung C&T and LF are utilizing market research to pursue international expansion through premium positioning and distinctive design, adapting their marketing strategy to avoid low-cost competition. Tags such as market segmentation and brand management highlight the strategic focus on specific markets and luxury branding.

Article found on: koreabizwire.com

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