Lottery.com, Inc. Acquires SportLocker - Morningstar

Summary

The article announces Lottery.com's strategic acquisition of S&MI Ltd, rebranding it to Sports.com to launch a digital sports entertainment platform focusing on fan engagement and innovative content delivery. This move aligns with digital marketing efforts through forward-looking statements and communication strategies to engage audiences and leverage partnerships like MNOs. Key players mentioned include Electronic Arts and Twitter for strategic engagement, highlighting the trends in engagement marketing.