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Lowe's retail media network—why brand is moving some departments in-house | Ad Age

Retrieved on: 2023-01-12 19:48:47

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Lowe's retail media network—why brand is moving some departments in-house | Ad Age. View article details on HISWAI: https://adage.com/article/marketing-news-strategy/lowes-retail-media-network-why-brand-moving-some-departments-house/2462986

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CitrusAd also served as a technology platform powering sponsored products for advertisers. Lowe's will now handle such business internally. Criteo ...

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