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Retrieved on: 2024-04-13 18:23:27
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Summary
The article discusses evolving innovation strategies in the luxury market, focusing on engaging Very Important Clients (VICs) with exclusive experiences and personalized services. Brands like Gucci innovate with private spaces, while MyTheresa leverages events to deepen customer relationships. The discussion extends to potential integration of NFTs for loyalty programs, illustrating a shift toward unique, technology-enhanced luxury experiences reflecting consumer behavior changes.
Article found on: www.meer.com
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