LYFT MARKETING CHIEF: We see ourselves as the 'inevitable' No.1

Retrieved on: 2017-12-20 23:56:15

Tags for this article:

Transport

Uber

Transportation network companies

Lyft

John Zimmer

Melissa Waters

Click the tags to see associated articles and topics

LYFT MARKETING CHIEF: We see ourselves as the 'inevitable' No.1. View article details on hiswai:

Excerpt

<div>When Waters got on board, she realized that no one really knew what was different about <b>Lyft</b> in a competitive and cut-throat market. Plus, with everything starting to go downhill for Uber, it was as good a time as any for <b>Lyft</b> to communicate who it was as a brand and what it offered to its audience.</div>

Article found on:

View Original Article