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Maine brewers tap into 'cause marketing,' research questions effectiveness

Retrieved on: 2021-07-08 23:03:45

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Maine brewers tap into 'cause marketing,' research questions effectiveness. View article details on HISWAI: https://www.wmtw.com/article/maine-brewers-tap-into-cause-marketing-research-questions-effectiveness/36947818

Excerpt

Percival Carter points to research that argues cause marketing reduces charitable giving from consumers, lowering contributions and leaving ...

Article found on: www.wmtw.com

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