Marketers, You Can Do Better Than Multitouch Attribution | AdExchanger

Retrieved on: 2022-03-08 06:03:10

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Marketing

Customer relationship management

Marketing mix modeling

Attribution

Marketing mix

MMM

Data driven marketing

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Marketers, You Can Do Better Than Multitouch Attribution | AdExchanger. View article details on HISWAI: https://www.adexchanger.com/data-driven-thinking/marketers-you-can-do-better-than-multitouch-attribution/

Excerpt

MMM is a statistical analysis of aggregate marketing, sales and business data that quantifies the effect of different marketing channels and ...

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