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Martech Trends: Brands will move from ROI to Return on Experiences -ROX, ET BrandEquity

Retrieved on: 2024-01-23 15:40:42

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Martech Trends: Brands will move from ROI to Return on Experiences -ROX, ET BrandEquity. View article details on HISWAI: https://brandequity.economictimes.indiatimes.com/news/digital/brands-will-move-from-roi-to-return-on-experiences-rox/107087158

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... MarTech landscape. As customer engagement evolves, Generative AI will go beyond mere suggestions to definitive prescriptions. It will guide brands ...

Article found on: brandequity.economictimes.indiatimes.com

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