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McDonald's CEO: 'The battleground is with the low-income consumer'

Retrieved on: 2024-02-05 16:03:21

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Summary

The article discusses McDonald's Q4 earnings, showing mixed results with challenges like war in the Middle East affecting sales in countries with significant Muslim populations, including Indonesia. Chris Kempczinski's remarks highlight strategies to address consumer behavior amid inflation, competition, and a shift towards home eating in the U.S. Tags such as Merchandising, Consumer behaviour, Marketing, and Pricing reflect the content and strategies mentioned.

Article found on: www.nrn.com

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