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McDonald's TikTok-friendly World Cup campaign is its largest global push to date - Ad Age

Retrieved on: 2022-11-14 21:47:17

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McDonald's TikTok-friendly World Cup campaign is its largest global push to date - Ad Age. View article details on HISWAI: https://adage.com/article/marketing-news-strategy/mcdonalds-world-cup-marketing-uses-tiktok-k-pop-ted-lasso-star-influencers-twitch-streamer/2450691

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McDonald's, which describes the campaign as “social first,” is planning a range of digital activities and influencer marketing targeted at various ...

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