Media and the Public's Limited Advertising Attention Span | Darden Ideas to Action

Retrieved on: 2023-12-02 06:41:15

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Data mining

Domain driven data mining

Manhattanville College

Public relations

Data and information visualization

Consumer behaviour

Anthony Palomba

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Media and the Public's Limited Advertising Attention Span | Darden Ideas to Action. View article details on HISWAI: https://ideas.darden.virginia.edu/advertising-attention-span

Excerpt

Advertisements used to be an inevitable companion to entertainment. The industry thrives; the average American consumes about six hours of media a ...

Article found on: ideas.darden.virginia.edu

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