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M&M's celebrates iconic albums in packaging play following controversial rebrand | Marketing Dive

Retrieved on: 2022-01-26 16:02:19

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M&M's celebrates iconic albums in packaging play following controversial rebrand | Marketing Dive. View article details on HISWAI: https://www.marketingdive.com/news/mms-celebrates-iconic-albums-in-packaging-play-following-controversial-re/617751/

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M&M's used social media insights to identify 15 fans and send them packs featuring their respective favorite artist. The campaign is indicative of ...

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