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MRC Accredits Comscore For Both National And Local TV Ratings - MediaPost

Retrieved on: 2024-04-14 08:19:12

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MRC Accredits Comscore For Both National And Local TV Ratings - MediaPost. View article details on HISWAI: https://www.mediapost.com/publications/article/394553/mrc-accredits-comscore-for-both-national-and-local.html%3Fedition%3D

Summary

The article discusses Comscore's unique accreditation by the MRC for TV audience measurement, highlighting its implications for marketing strategies and broadcasting analytics amidst other providers like Nielsen and iSpot.tv.

Article found on: www.mediapost.com

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