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M&S ramps up brand character focus with collaboration push - Marketing Week

Retrieved on: 2022-12-07 18:09:54

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M&S ramps up brand character focus with collaboration push - Marketing Week. View article details on hiswai: https://www.marketingweek.com/marks-spencer-percy-pig-collaboration/

Excerpt

Having recruited a marketer to manage its character brands in June, ... the growth strategy for the Percy brand, Cramond wants her team to explore ...

Article found on: www.marketingweek.com

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