NBCUniversal's ad boss: 'First-party data is not the exclusivity of social platforms anymore'

Retrieved on: 2022-05-02 18:36:40

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NBCUniversal's ad boss: 'First-party data is not the exclusivity of social platforms anymore'. View article details on HISWAI: https://www.campaignlive.com/article/nbcuniversals-ad-boss-first-party-data-not-exclusivity-social-platforms-anymore/1754612

Excerpt

Linda Yaccarino speaks with Campaign US about shifting from a pure-play TV company into a technology company, competing with tech giants for data ...

Article found on: www.campaignlive.com

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