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Nielsen Plans to Examine Consumer Reaction to Ads in New Measurement System - Variety

Retrieved on: 2022-06-15 15:16:26

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Nielsen Plans to Examine Consumer Reaction to Ads in New Measurement System - Variety. View article details on hiswai: https://variety.com/2022/tv/news/nielsen-measurmement-consumer-outcomes-advertising-1235294861/

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The media measurement giant said Monday that it plans to weave in data about how consumers respond to seeing commercials, potentially examining if ...

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