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Nike's battle for innovation: Patent disputes and legal complexity - Sports Business Journal

Retrieved on: 2024-04-10 21:21:57

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Nike's battle for innovation: Patent disputes and legal complexity - Sports Business Journal. View article details on HISWAI: https://www.sportsbusinessjournal.com/Articles/2024/04/10/oped-10-romero

Summary

The article discusses how Nike uses intellectual property law, specifically design patents and trade dress, to protect its innovations like Flyknit technology in the competitive fashion and footwear industry, against rivals like Skechers and Lululemon, while combating counterfeit goods.

Article found on: www.sportsbusinessjournal.com

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