Norths Collective sets 2024 as its "year of AI" - Cloud - iTnews

Summary

Norths Collective's integration of business intelligence via Salesforce enhances their understanding of ROI and personalization, setting the stage for an AI-focused 2024, informed by data like event impacts and operational metrics. The tags 'Cybernetics' and 'Artificial intelligence' directly relate to their AI and data initiatives, while 'The Wiggles' is mentioned as an event they analyze. The tag 'Salesforce' is their platform of choice, 'Norths' refers to the collective itself, and 'Robert Lopez' is their chief marketing and innovation officer leading these efforts. Tags like 'Cybernetics' and 'Artificial intelligence' align with the technological advancement, whereas 'The Wiggles' denotes content personalization success, and 'Salesforce' represents the tool facilitating their business intelligence.