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Northwestern Mutual CMO Lynn Teo on Innovating Financial Marketing for the Next Generation

Retrieved on: 2024-04-02 17:56:10

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Northwestern Mutual CMO Lynn Teo on Innovating Financial Marketing for the Next Generation. View article details on HISWAI: https://www.adweek.com/brand-marketing/northwestern-mutual-cmo-lynn-teo-on-innovating-financial-marketing-for-the-next-generation/

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The article discusses how Northwestern Mutual leverages mobile app development to innovate and resonate with a Gen Z audience, combining product management, brand strategy, communication, and design elements.

Article found on: www.adweek.com

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