Omdia: IPL set to transform India's media and advertising landscape in 2024 - PR Newswire

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Omdia: IPL set to transform India's media and advertising landscape in 2024 - PR Newswire. View article details on hiswai:

Summary

The article discusses the IPL's impact on media and advertisement in India, highlighting its role in a merger and its influence on advertising trends and revenue, despite its smaller global footprint compared to the EPL.

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