Omdia: IPL set to transform India's media and advertising landscape in 2024 - PR Newswire

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Omdia: IPL set to transform India's media and advertising landscape in 2024 - PR Newswire. View article details on HISWAI: https://www.prnewswire.com/news-releases/omdia-ipl-set-to-transform-indias-media-and-advertising-landscape-in-2024-302097246.html

Summary

The article discusses the IPL's impact on media and advertisement in India, highlighting its role in a merger and its influence on advertising trends and revenue, despite its smaller global footprint compared to the EPL.

Article found on: www.prnewswire.com

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