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Retrieved on: 2024-04-08 15:11:34
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Summary
Levi Strauss & Co.'s Q1 2024 saw a rise in eCommerce revenue, driven by direct-to-consumer sales, with CEO Michelle Gass focusing on customer experience improvements. Despite overall revenue decline, a cultural nod from Beyoncé's song titled "Levii's Jeans" highlights the brand's influence.
Article found on: www.digitalcommerce360.com
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