Online sales at Levi's increase 12% in Q1 - Digital Commerce 360

Retrieved on: 2024-04-08 15:11:34

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Online sales at Levi's increase 12% in Q1 - Digital Commerce 360. View article details on HISWAI: https://www.digitalcommerce360.com/2024/04/08/online-sales-at-levis-increase-12-in-q1/

Summary

Levi Strauss & Co.'s Q1 2024 saw a rise in eCommerce revenue, driven by direct-to-consumer sales, with CEO Michelle Gass focusing on customer experience improvements. Despite overall revenue decline, a cultural nod from Beyoncé's song titled "Levii's Jeans" highlights the brand's influence.

Article found on: www.digitalcommerce360.com

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