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Opinion: Surf's Next Chapter - Aligning Retailers and Brands to Sustain our Industry

Retrieved on: 2025-01-08 16:12:22

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Summary

The article discusses the need for financial planning in retail and brands to ensure long-term sustainability. Key issues include overproduction, dependency on clearance channels, and short-term profit focus, affecting merchandising and product management.

Article found on: shop-eat-surf-outdoor.com

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