Panasonic's Marketing Focuses on a New Customer Cohort

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Panasonic's Marketing Focuses on a New Customer Cohort. View article details on hiswai: https://www.destinationcrm.com/Articles/CRM-News/CRM-Featured-Articles/Panasonics-Marketing-Focuses-on-a-New-Customer-Cohort-148093.aspx

Excerpt

Key to Rowley's marketing strategy has been appealing to a new generation of consumers known today as BETAs. Unlike other cohorts, which are ...

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