Parties use data analytics, AI to understand voters' preferences in Kerala

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Parties use data analytics, AI to understand voters' preferences in Kerala. View article details on HISWAI: https://www.newindianexpress.com/states/kerala/2021/apr/05/parties-use-data-analytics-aitounderstand-voters-preferences-in-kerala-2285892.html

Excerpt

Though bulk SMSes and recorded voice calls remained in use, political parties, aided by IT firms, used data analytics and Artificial Intelligence (AI) for ...

Article found on: www.newindianexpress.com

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