'People are becoming media': OMD says AI needs human involvement

Excerpt

<div>It leverages AI and <b>IBM Watson</b> and allows us to understand the authenticity of an influencer's audience and how much is real vs. bot-based, and gives a rating on each influencer. The other tool is called OMD Influency and launching in four weeks. It helps us plan which influencers are right for a client to ...</div>