Your favorite edgy beauty brand is having its very own hot girl summer with the release of the Urban Decay Stay Naked Collection, which includes a new foundation formula, concealer, and a lip tint that reacts to your lips’ pH. Formulated to help you, “stay you,” every product in the collection promises to “reveal the skin’s true color with a barely-there-feel and long-lasting staying power,” the brand shared in a press release.
Among the new releases, the Stay Naked Weightless Liquid Foundation promises to be particularly good. It’s the first long-wear vegan formula of its kind—offering medium coverage, a skin-like matte finish, and 24-hour wear. Upon release, the foundation will be available in 50 shades, divided into nine shade intensities, three mastertones (cool, neutral, and warm), and seven undertones.
To celebrate the launch, Urban Decay tapped a star-studded collective of “UD Global Citizens”—which includes industry powerhouses like Lizzo, Joey King, and Ezra Miller (they wear shades 70R, 10NN, and 20NN, respectively)—who can be found feeling themselves (no, seriously, there’s lots of face touching) in the campaign video released on the brand’s Instagram earlier today.
Although the foundation has yet to launch, the reviews have already started rolling in—Urban Decay fans are loving the barely-there feel and flawless-looking finish. If you’re now desperate to try out the formula, you won’t have to wait long. The foundation will be launching on July 19 at UrbanDecay.com, followed by Ulta (online and in-store) on July 21, and Sephora.com, Macys.com on July 29.
Urban Decay, Stay Naked Weightless Liquid Foundation, $39, UrbanDecay.com.
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