Pepsi CMO on state of media fragmentation: 'A double-edged sword' | Marketing Dive

Retrieved on: 2022-10-19 15:11:39

Tags for this article:

Click the tags to see associated articles and topics

Pepsi CMO on state of media fragmentation: 'A double-edged sword' | Marketing Dive. View article details on hiswai:

Excerpt

For marketers, the challenge is not just being spread thin by a ... because each has different formats, different needs, different content rules.

Article found on: www.marketingdive.com