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PointsBet-Brees stunt raises questions around marketing strategy - Sports Business Journal

Retrieved on: 2022-12-05 17:57:01

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PointsBet-Brees stunt raises questions around marketing strategy - Sports Business Journal. View article details on HISWAI: https://www.sportsbusinessjournal.com/Daily/Issues/2022/12/05/Marketing-and-Sponsorship/pointsbet-drew-brees-brees-promo-concerns

Excerpt

PointsBet's recent promo showing Drew Brees struck by lightning is raising questions about how much shock and awe is too much on social media.

Article found on: www.sportsbusinessjournal.com

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