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Retrieved on: 2024-06-02 21:30:42
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Summary
The article highlights how ecommerce influences major marketing firms, particularly Publicis Groupe, which leads in providing comprehensive commerce services. Publicis and competitors like Omnicom, IPG, and Accenture are reshaping commerce strategies, as analyzed by Forrester's Wave report.
Article found on: www.adnews.com.au
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